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Beyond The Portal: How Generative AI is Shifting Provider Selection & Transforming Member Engagement

Embold Health leads the shift from portals to personalized navigation

Traditional digital tools like member portals have reached their limits. 
Despite years of investment, engagement remains low and behavior largely 
unchanged. But a seismic shift is underway.

Generative AI is ushering in a new era in healthcare navigation—more 
intelligent, adaptive, and member-centered. These tools are finally delivering 
on the long-promised goal of personalization at scale, meeting members in 
the moment they need support, and guiding smarter care decisions.

This e-book explores why traditional models have plateaued, how generative AI unlocks intelligent, omnichannel navigation, and what the future looks like for your members—and your bottom line.

Inside, we unpack topics like:

  • The limits of legacy tools
  • The rise of natural language navigation
  • The role of clinical integrity in AI
  • What real-world results reveal

Want to learn more about Embold Health?

The path to better care starts here.

Embold Health, a healthcare technology company, helps employers and health plans improve outcomes and lower costs by empowering members to make informed healthcare decisions. Evaluating 21 specialties and 68 sub-specialties, Embold’s patented, peer-reviewed provider quality score methodology analyzes data from 230+ million individuals across the entire care journey at the individual physician performance level. 

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